Book Review – John Reardon’s Patek Philippe In The US: Marketing The World’s Most Important Watches

One of the most interesting things I learned from Patek Philippe Replica Watches in the United States: Marketing the World’s Most Important Watches is the important role that the United States plays in Patek Philippe’s image and success today. It is fair to say that if not because of the brand’s ingenious marketing in the second half of the 19th century until today, and the way to enter the US market, not many people will care about Patek Philippe. If you want to understand why, you need to pick up this book.

If you are interested in luxury watches, watch history or Patek Philippe Replica as a brand culture, you will also want to pick up this book. Unlike many books you have turned over about watches, if you look at it from the beginning, it actually tells a story. John Reardon spent years archiving and collecting. From Patek Philippe, it was a mess and found the bits and pieces of lost history. Much of what you see in the book comes from his personal collection – not just the reprints of the library that Patek Philippe maintains in Switzerland. He searched the Internet and all available resources to integrate the series. In addition, Reardon worked for Patek Philippe. As an expert inside and outside the brand, no one else in the world is more qualified to combine such things.

Going back to “The most important watch in the world of marketing”, I personally like to look at this book. Reardon’s approach to discussing history is to mix text with Patek Philippe documents in history. There are advertisements, operating instructions, manuals and other items… you can see Fake Patek Philippe Watches is the most dangerous and conservative. A lot of what you see doesn’t match the attitude that the brand is showing today.

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