Book Review – John Reardon’s Patek Philippe In The US: Marketing The World’s Most Important Watches

One of the most interesting things I learned from Patek Philippe Replica Watches in the United States: Marketing the World’s Most Important Watches is the important role that the United States plays in Patek Philippe’s image and success today. It is fair to say that if not because of the brand’s ingenious marketing in the second half of the 19th century until today, and the way to enter the US market, not many people will care about Patek Philippe. If you want to understand why, you need to pick up this book.

If you are interested in luxury watches, watch history or Patek Philippe Replica as a brand culture, you will also want to pick up this book. Unlike many books you have turned over about watches, if you look at it from the beginning, it actually tells a story. John Reardon spent years archiving and collecting. From Patek Philippe, it was a mess and found the bits and pieces of lost history. Much of what you see in the book comes from his personal collection – not just the reprints of the library that Patek Philippe maintains in Switzerland. He searched the Internet and all available resources to integrate the series. In addition, Reardon worked for Patek Philippe. As an expert inside and outside the brand, no one else in the world is more qualified to combine such things.

Going back to “The most important watch in the world of marketing”, I personally like to look at this book. Reardon’s approach to discussing history is to mix text with Patek Philippe documents in history. There are advertisements, operating instructions, manuals and other items… you can see Fake Patek Philippe Watches is the most dangerous and conservative. A lot of what you see doesn’t match the attitude that the brand is showing today.

Patek Philippe “Advanced Research” Reference 5550P Watch Uses A Lot Of Silicon

The three areas completed in Silinvar are the GryomaxSi balance wheel, the Pulsomax escapement (two parts including the escape wheel and anchor of Silinvar) and the Spiromax balance spring. For the first time in a few years, Patek Philippe Replica Watches began using silicon parts with the Spiromax balance spring. Today, their “Advanced Research” department continues to use Silinvar to test and develop more parts.

The three new components involved in watch energy transfer are called “Oscillomax”. The term is engraved in the balance knob of the Patek Philippe Replica movement 240 Q Si movement. 5550P watch. So, from now on, when the Oscillomax label is attached to the Patek Philippe watch, you will know that it has a GryomaxSi balance, a Pulsomax escapement and a Spiromax hair accessory. Got it all?

Why are all these efforts and desires using Silinvar? You must know that Patek Philippe is really not the kind of brand that is “just different”. No, the reason is related to improving the accuracy, reliability, service life and efficiency of Swiss Patek Philippe Watches. Silinvar parts are smoother, so the air resistance is smaller (a big problem in the balance wheel) and relatively frictionless. This means that the watch movement will not only last longer but also be more accurate. They will also make better use of the power reserve and last longer – in other words, they will be more efficient. For example: the 240 Q Si movement is based on the existing ultra-thin perpetual calendar 240 Q automatic movement. The Si version has a power reserve of 70 hours – far more than the original 48 hours. This can be done by adding silicon components.

Patek Philippe 5396 Calendar Moonphase Watch Hands

An almanac like the Patek Philippe Replica 5396 is gorgeous in nature. Although QP (quantile me perpetual calendar) may be the final date complexity, the almanac can be performed in a more purely aesthetic way, without the need to display annoying year indicators. The annual calendar has an undeniable appeal, which is an X factor that seems to be a perfect fit for a sophisticated watch with vintage charm. Maybe the annual calendar is not as good as QP, which proves that there is enough cold for February itself… Speaking of the cold, after yesterday’s version of Nautilus’s 40th anniversary, this caused quite a stir, now let us indulge in this typical Patek Philippe Look at the serene beautiful clothes, refer to 5396.

The calendars come in a variety of shapes and sizes, from the hidden modern MIH watches (see here) to more vintage watches from IWC, A. Lange & Sohne and Patek Philippe. Even within Cheap Patek Philippe Replica Watches, they offer a number of different functions, from the younger 5960 (intimate), to the sporty Nautilus 5726, to the classic Patek Philippe 5396 (Patrick Philippe 5396), white (5396G-014) ) and rose gold (5396R-012) are new in 2016.

These “wrong one year only” calendars are a good example of how this complex situation fits into a simple, stylish watch. Patek Philippe Replica Watches is 5,396 inches wide and 38.5 mm wide. The black matt crocodile leather strap is white gold and the brown alligator strap is rosy gold. The Patek Philippe 5396 is water resistant to 30 meters and is sapphire crystal in front and rear. It feels very special. I think, just like what Patek should do.

The Patek Philippe 5396 is powered by Patek Philippe’s 324 S QA LU 24H/303 calibre. The Fake Patek Philippe Watches 5396 offers hours, minutes, seconds, digital date, moon phase, day, month, and a 24-hour surround moon phase display. This automatic movement is equipped with 34 gems, works at 4Hz and offers a maximum of 45 hours of autonomy.

Patek Philippe 5396 has a beautiful dark grey sun exposure dial (for platinum) and a shiny silvery white dial (for rose gold), compact in packaging, but offers a popular dial symmetry, many of its displays Arranged in the vertical center of the dial. Swiss Patek Philippe Watches 5396 draws a line between the subtle subtle trajectories and the beautiful use of the Breguet figures, passing through Patek Philippe’s unparalleled lineage, paying tribute to the past 565 seconds and 5370 seconds of the model.

Patek Philippe 5396 has a calatrava-style dauphine pointer that is clear and detailed, with both the pointer and the Breguet mark perfectly done when they interact with the available light. sparkling. The details on the gray dial are hard to capture in the photo, but it gives the wrist a very eye-catching effect. The annual calendar is too easy to read, thanks in part to the standard date display of 6 o’clock. Personally, I don’t mind the date display at all, but I really want to know why they choose to display 24 hours instead of placing the date on the sub-dial of the moon phase.

On the wrist, Patek Philippe 5396 sat very low, thanks to its reserved size, I found it very comfortable. In my opinion, in white gold, this is a very beautiful dress watch that has classic appeal and enough complexity to attract eyeballs and enthusiasts.

In 2016, Patek Philippe 5396 celebrated the 20th anniversary of the Patek Philippe annual calendar complication, the first in the world, originally seen in the 1996 reference 5035. Since then, the annual calendar has become one of Patek’s best-selling puzzles. If you want to buy, then wait in line for Patek Philippe’s 5396R rose gold or 5396G white gold for $47,970. Two lovely references to a fun and historically complex classic and beautiful size format: are you not entertaining?